To celebrate the launch of a new fragrance, Gucci has invited the director of “Sin City” Frank Miller to direct a glamorous and noir film.

A video speaks better than a thousand words. So take a look at the trailer of this film for Gucci Guilty:

According to the Gucci Guilty facebook page, this is Gucci’s “biggest fragrance launch in its history”. The film premieres online on 25 August 2am (Singapore time), and will be broadcasted at MTV VMA Awards in LA on 12th September.

I can’t wait to sniff the scent when it comes to Singapore!

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