If you were thinking of getting a watch that had been seen on celebrities all over the world, such as Chang Chen (left) and Rachel Hunter (right), you might be in luck.

First, you can now get these watches in Singapore. Second, they don’t cost an arm or a leg.

Italian watch brand ToyWatch launched its first boutique at Ion Orchard on Tuesday. Located at B1 of the shopping mall, the open-concept store boasts a wide variety of designs at a palatable price tag of between S$300-700.

Models mingled with the crowd, and showcased watches from the Jelly collection.

I spied a rather glitzy watch…

There you have it… another place to go watch-gazing and shopping! Apparently, Oprah Winfrey listed ToyWatch as her favourite things in 2007. I have not tried on a ToyWatch or owned one, but some of the designs that I saw at the launch are indeed lovely.

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