Recently, there have been an avalanche of whitening product launches by various beauty brands. I was told that the March-April period is the beginning of the “whitening season”, probably because summer is approaching and sun protection becomes essential.

As most of you probably know, I have been using Shiseido White Lucent series on and off for a year now. I will also share with you 2 ranges of whitening products concocted specially for Asian skin types from Clarins and Elizabeth Arden in this post.

Shiseido White Lucent (SWL)

Packed with a powerful whitening ingredient m-Tranexamic Acid, as well as Shiseido’s original whitening ingredient 4MSK**, this range not only aims to provide radiance and glow to your skin, but also target persistent spots and decrease melanin production. While you can read my product review and respective product pricing here, my overall verdict of SWL is that the products are gentle on my skin and the Intensive Spot Targeting Serum is rather effective on some acne scars too.

Shiseido will be celebrating “White Day”on 14th March. I am embarking on my whitening journey again with them this year, so stay tuned for more updates on that!

Clarins White Plus HP

Newly launched in 2010, the entire range of White Plus HP products can seem a bit overwhelming. True to Clarin’s philosophy of using natural ingredients, this skincare range incorporated sea lily extract, which is apparently capable of controlling the activity of melanin.

I have not tried this range yet but have tested the new Gentle Brightening Exfoliator ($60) on my hand. As we all know, gentle exfoliating helps to remove dead cells and brighten our skin tone. Clarin’s version of this brightening exfoliator contains two types of microbeads which are really gentle on the skin. The cream is relatively smooth and gentle, with a light scent of strawberry which I am totally in love with. The product is infused with strawberry extract, which is supposed to encourage biological exfoliation and help to smooth skin surface.

If you are keen to experience the Clarins Whitening Range, you can book a free Skin-Time session with Clarins to find out more about the range and experience what work for you and what don’t. While some products such as the Intensive Whitening Smoothing Serum would require more time to show its effect, you can request for samples to test the range before making your purchase decision.

Elizabeth Arden White Glove Extreme Skincare

The White Glove Extreme series also boast natural ingredients – the Emblica C complex (derived from Vitamin C) and a Marine Mineral Extract, which promises to even out imperfections and brightens your skin’s appearance. There are two types of serum – the Skin Brightening Day Essence (S$133) and the Skin Brightening Overnight Capsules (S$132) – in this product range. In particular, the capsules are highly raved by many beauty bloggers.

I have not tried any product from this range yet so I am not in a good position to comment. What I understand from Elizabeth Arden is that the White Glove Extreme products aim to brighten your skin and help solve pigmentation problems. Therefore, if you are looking for something that penetrates deeper into the skin, such as diminishing scars, you should be looking at the Prevage range instead.


If you are looking at investing in a good range of whitening products, I think these 3 brands are good starting points, having tried their skincare products (although from different ranges). Pick a few essentials from the range and work it into your regime. I believe that different products need to work hand-in-hand with each other to deliver the desired results, so it is best to use skincare from the same range for best effect. Always start with samples from the range to make a better purchase decision. Last but not least, remember to apply sunblock or makeup with SPF before you head out. Otherwise, your whitening efforts might be futile especially in sunny Singapore!

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