Thanks to my friend, I had a chance to meet the folks at Shu Uemura last week, who introduced me to their new Skin Purifier (Pore Clarifying Gentle Cleansing Oil) and the Face Architect Sheer Refining Mousse Foundation.

(from left) Chinese actor Shaun Dou holding the latest Skin Purifier, Shu Uemura Sheer Refining Mousse Foundation.

Shu Uemura’s cleansing oil is quite popular among the ladies, I was told that the latest version is gentle and suitable for those with oily skin. As for the Mousse Foundation. I have been looking forward to it! It is an amazing light mousse which spreads easily to form a smooth and light coverage on your face!

Anyway the objective of this post is not a review of these two products but on the Sakura ad campaign they have in China. I’m not sure if anyone has watched Zhang Yimou’s film “Under the Hawthorn Tree” (山楂树之恋). It’s a great film and I’m totally smitten by the lead actor Shaun Dou 窦骁. Recently, the Chinese actor was cast in Shu Uemura’s ad campaign for China.

In conjunction with the brand’s Miya Ninagawa Sakura collection, the ad was produced in Japan, with a romantic setting of blooming sakuras.

Hey good looking, gazing soulfully at the UV Mousse Under Base, which is similar to the Mousse Foundation but is a makeup base, from the Miya Ninagawa Sakura collection.

Shaun Dou was using the UV Mousse makeup base from the brand for the TVC and complimented it for the light texture and good coverage.

The 3-part ad is about this romantic guy waiting for his girl in the sakura blossom season. And his gifts for this girl is the Shu Uemura Skin Purifier and UV Mousse Under Base because the Skin Purifier reminds him of her clear and pure skin, while the UV Mousse Under Base provided his skin with good protection. Honestly, I wouldn’t mind spending money on the products because of this TVC. What about you?


If you can’t view the video embedded in this page, you can view on Youku here.

不知道大家是否有看过张艺谋导演的“山楂树之恋”? 我特喜欢这部电影, 也非常关注剧中男演员窦骁的新闻. 最近窦骁担任植村秀在中国的形象宣传男主角, 拍了一系列具有烂漫气息的广告. 他也在拍摄的过程使用了该品牌的泡沫隔离低妆液,并给于好评. 我最近刚试用植村秀的mousse foundation, 比隔离低妆液有更好的遮盖效果. Mousse 感觉有点像咖啡泡沫,但是又非常轻盈,适合新加坡炎热的天气!

我观看了以上拍摄唯美的TVC,真的有一股想买植村秀卸装油和泡沫低妆液的冲动。我朋友说我简直是一个变态,你认为呢?

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