You have heard and read so much about H&M over here and finally, our common dream has come true! H&M’s first store in Singapore opens today at 11am. I was invited to the VIP preview yesterday and was immediately impressed by the huge store stocked with a wide variety of fast fashion goodness. Better still, the pricing is very very reasonable, as I had reflected in my earlier post.

For basic tees and tops, price goes from S$17.90 to S$24.90. Dresses came with the tags of S$39.90 and above. Ladies blazers are priced from $59.90 and up. A printed kimono jumpsuit that I was deliberating over was tagged at S$69.90. So ladies and gentlemen, H&M is not retailing at a premium here because the price points are comparable to Hong Kong and the US, and is more affordable than Topshop!

The sprawling 30,000 square feet store is home to a wide variety of offerings from the Swedish fashion giant. Level 1 is where all the classic women’s wear and accessories are housed. On the other hand, level 2 is home to Divided (Women), as well as an extensive lingerie section. Level 3 is where the Men section and Kids section are housed. The kids section at level 3 has a considerable collection of kidswear and accessories, certainly a great shopping ground for moms and pops.

When I was there yesterday, a queue was already formed for the official opening today. I foresee the H&M craze in Singapore to last for at least a month. The craze is likely to continue for a while as we would see the launch of Versace for H&M over herein 2 months’ time!

My damage from the VIP Preview was minimal, having just returned from New York – Brolly ($14.90), Basic top (S$17.90) and Silk blouse (S$17.90).

Thanks H&M for setting up a fabulous store in Singapore! I am so looking forward to future launches and collections! For more photos of the store, please refer to my Facebook album.

H&M Singapore (Orchard Building)
Mon-Sun: 10AM-10PM
1 Grange Road Singapore 239693

万众期盼的H&M终于在今天正式登陆新加坡。位于乌节路Orchard Building, 面积30,000平方尺的店里商品价格非常大众化,可让喜爱时尚潮流的你逛得目不暇给。所以,喜爱H&M的朋友们,今天就准备好荷包到乌节路大买特买吧!


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