I have never paid much attention to K-Fashion but new label Headline Seoul made me change my mind.

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Its cheerful and quirky collection is designed to bring out the vibrant lifestyle of a young lady.

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Positioned as a “fast-label fashion” for Asian women, its debut collection in Singapore feature breezy wearable cut matched with bold colours and unique details. The result – quirky but easy coordinates for trend-loving ladies.

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Prices are rather wallet-friendly, ranging from S$15 to S$150, which can be dangerous too because it is too easy to fall for impulse purchases.

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The label had a pop-up store at Raffles Hotel Arcade from end November till 30 December, with great success. Now Headline Seoul has also set up pop-up corners at Metro Woodlands in Causeway Point (till 7 Jan 2013) and Metro Sengkang in Compass Point (till 17 Jan 2013).

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A standalone store is in the works and will be opened at Wheelock Place #B2-09/10 in January this year. According to the press release, new collections are delivered in-store every six weeks. In my opinion, this is definitely a store to watch especially if you are fan of colours, prints and happy dresses.

若您对韩国时尚穿着着迷,决不能忽略新进品牌Headline Seoul。2012年底在不同地方推出临时售卖处,获得踊跃的支持。独立店面将于2013年一月在Wheelock Place开幕。这品牌主轴合理价格的时尚服饰,适合喜欢追求潮流的女生。其春夏系列的服饰都色彩斑斓,富有青春洋溢的气息。专卖店开幕后,Headline Seoul将在每六个星期增添新的服饰商品,让爱shopping的你根本闲不下来。

Image credit: Headline Seoul

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