A French lingerie label that traces its roots from the 1916s, Etam has been expanding its global footprints over the past two decades. It is with little wonder that the brand has opened two new stores in Singapore – at Raffles City and Wisma Atria – this month.

You may be surprised by the wide variety of lingerie and swimwear available in store – appealing to the different styles and occasions.

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Sweet and girlish.

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Adventurous.

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Sexy.

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Fun.

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And this is my favourite- bridal lingerie. The “Marry Me” line is also available in Singapore – perfect for the brides-to-be, or people who are looking for wedding gifts.

Etam started as a maker of corsets in France and today, you could still find intricate tailoring and use of delicate materials in their lingerie and lounge wear. The stores also boast swimwear collection and cover-ups. Items are reasonably priced, with the range from S$19.90 for undergarments to S$123.90 for nightwear set.

So, don’t forget to visit the stores located at #01-31/32, Wisma Atria and #02-08, Raffles City for some lingerie loving!

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