Following the footsteps of international names such as Abercrombie & Fitch, Ladurée, NARS, multi-label store i.t., which hails from Hong Kong, is the latest to open in Singapore. A collaboration with WingTai, Singapore’s first i.t. store is located at Wisma Atria Shopping Centre.


b+ab is one of the 9 brands housed at the 10,200  sq ft store.


The spacious store has different corners for different brands. Each brand adopt their own theme and style at their retail corner. This store concept is similar to that in Hong Kong.


tout à coup – another Hong Kong label that provides an eclectic and fun collection for ladies.



Other than apparels, i.t. also has an extensive collection of footwear and accessories. Other than Asian labels, we also spotted shoes from Jeffrey Campbell.



Prices are slightly more expensive than Hong Kong, but the store is huge and has a wide variety of styles catered to everyone. In fact, I got so preoccupied poring through racks after racks at the store’s launch party. I can’t wait to wear my new tout à coup dress soon!

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