Do you recall the previous “Tiers of Joy” collection designed by hansel that was inspired by the Nonya kueh? It was truly amazing how our local everyday food could be transformed into wearable prints.

Well, Jo Soh from hansel did it again this time round by integrating another local everyday sight into her latest fashion collection. And that source inspiration is none other than our HDB flats (i.e. Singapore’s public housing).


HDB flats were built to meet Singapore’s population boom in the 1960s and have been home to many Singaporeans ever since. In this Autumn/Winter 2013 collection named “Heartlands”, Jo transforms the nation’s numerous blocks of HDB flats into her signature hand-drawn prints.


Tying in with the label’s 10th anniversary celebrations, the print “Block 10”, showcases a HDB block with 10 storeys on a series of flattering Rayon Spandex jersey dress styles, where repetitions of graphic black and white HDB blocks stand tall against clear Cobalt skies and golden Mustard sunsets.


Isn’t it ingenious? I love how this collection embodies the true Singapore spirit.



Considering the high prices of HDB flats these days, the Heartland collection is probably a type of “HDB” that all of us could afford. Prices range from S$99 for a V Neck Tee in rayon Spandex jersey to S$229 for a HDB Block Reversible Loose Knit Dress in cotton spandex.

I truly look forward to more Singapore-inspired designs from hansel. Happy 10th anniversary!

hansel is located at #02-14 Mandarin Gallery.

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