Aside from a wide range of bag collections to cater for different age groups and preferences, one of the greatest news about Longchamp Spring/Summer launch this year has to be the new face of the label – Alexa Chung.

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This addition would add the “I.T” factor for Longchamp, which propagates “everyday bag for all women”.

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The Le Pliage Cuir looks like a must-have now with its new bright and cheery hues.

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This campaign was shot in Saint-Tropez, France and it marked the 20th anniversary of the Le Pliage, which is Longchamp’s signature and best-selling bag.

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I love how these pictures are gorgeous, yet simple and understated. Alexa has this very carefree personal which somehow fit very well with the simple and elegant style of Le Pliage. I can’t wait to see her carry more styles from Longchamp!

Do check out the numerous designs available next Spring/Summer at Longchamp on my Facebook Photo Album. These photos were taken at the brand’s preview session for the media.

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