Aside from a wide range of bag collections to cater for different age groups and preferences, one of the greatest news about Longchamp Spring/Summer launch this year has to be the new face of the label – Alexa Chung.

Alexa Chung for Longchamp Spring Summer 2014 Campaign

This addition would add the “I.T” factor for Longchamp, which propagates “everyday bag for all women”.

Alexa Chung for Longchamp Spring Summer 2014 Campaign

The Le Pliage Cuir looks like a must-have now with its new bright and cheery hues.

Alexa Chung for Longchamp Spring Summer 2014 Campaign

This campaign was shot in Saint-Tropez, France and it marked the 20th anniversary of the Le Pliage, which is Longchamp’s signature and best-selling bag.

Alexa Chung for Longchamp Spring Summer 2014 Campaign

I love how these pictures are gorgeous, yet simple and understated. Alexa has this very carefree personal which somehow fit very well with the simple and elegant style of Le Pliage. I can’t wait to see her carry more styles from Longchamp!

Do check out the numerous designs available next Spring/Summer at Longchamp on my Facebook Photo Album. These photos were taken at the brand’s preview session for the media.

Alexa Chung for Longchamp Spring Summer 2014 Campaign

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