I had the opportunity to preview upcoming PUMA collaboration sneakers a couple of weeks back. These limited edition footwear will hit PUMA boutiques and authorised dealers here come July 2014.

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McQ by Alexander McQueen: With previous successful collaborations with Alexander McQueen, PUMA has collaborated this time with the diffusion label McQ to present a range of footwear inspired by human anatomy. Featured above are some fierce wedges named the Leap made with soft Nubuck leather for the upper and plush leather overlays.

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Sophia Chang / New York: One of New York’s finest illustrators,  Sophia Chang expresses her love for hip-hop music, street life and pop culture with a theme that focuses on Brooklyn and its iconic imagery. Other than footwear, Chang’s illustrations were extended to graphic t-shirts as well as track jackets.

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Mihara Yasuhiro / Tokyo: The Japanese fashion designer takes inspiration from rock and roll and Japanese art and culture in his statement-making designs. As seen in the above pictures, his sneakers showcased animal prints and studs that are synonymous with rock and roll with a sporty interpretation of the style.

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House of Hackney / East London: House of Hackney integrated their classic prints into PUMA sneakers! Officially my favourite design in the collaboration.

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Brooklyn We Go Hard / Paris: The Parisian indie brand decided to stick to PUMA’s classic colour codes, using cherry red and blue together with the technique of colour-blocking and mix materials as well as textures, to create well-defined and complementary silhouettes that give great energy and contrast.

Aside for the collaboration, PUMA is also relaunching some of their iconic designs next season. It all looks really exciting, for instance I can’t see a reason to say “no” to this pair of Easy Rider sneaker wedges.

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The athletic chic looks set to go on the rage for a while. If you are shopping for some fashionable casual sneakers, keep your eyes peeled on the new releases at the nearest PUMA boutique in July 2014.

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