The first collection under Stuart Vevers, the new creative director of Coach, was finally launched here last week.  Remember my previous post on the new IT-bag from Coach, the Rhyder? Now, you can see the photos in real life, as well as the new style direction of the American label under the helm of Mr Vevers, who hails from the UK and was formally from Loewe.

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The Rhyder 24 bag in black – this is a really adorable tiny tote for daily essentials, priced at S$700.

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Dakotah Flap Fringe Crossbody. Very Brit rock chic and a statement bag that would appeal to the younger audience. Price – S$1575.

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The Rhyder bags are launched in various sizes and colours. This Rhyder Satchel fits A4 documents and is priced at S$895.

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Small Dakotah Crossbody in Pebbled Leather in a lovely shade of light blue – priced at S$1050.

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The Rhyder 33 looked a bit daunting given its 33cm frame. But, after comparing the different sizes, this takes my vote! Suitable for taller girls and I fancy the mix and match of pebbled leather and suede – priced at S$1495.

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The Rhyder messenger in Shearling – S$2200

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Do you like the new Coach direction? I believe the label has got some refreshing elements, which will definitely help to attract younger target audience. I am definitely looking forward to next Spring/Summer collection (preview at Vogue here)!

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