I’m sorry, H&M. But the first picture I saw of this collaboration collection was the debut outfit donned by Rihanna.

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Alexander Wang x H&M Crop Top (S$79.90) and Alexander Wang x H&M leggings (S$99.90) – Wait a minute, does the price really matter??

*Gulp* Perhaps I have truly not much fashion marbles left, I really thought this get-up looked hideous!

Fortunately though, the campaign images of this collaboration did not disappoint – I mean really – the upcoming Alexander Wang x H&M collection indeed appeared fresh and exciting in the released campaign shots!

The campaign ad was a star-studded affair, featuring famous English soccer player Andy Carroll and kickboxer Rivaldino dos Santos, as well as supermodels Joan Smalls, Raquel Zimmermann, Isabeli Fontana and Natasha Poly.

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As you can tell, this collection is very performance and sportswear-inspired. This is in line with the product trend H&M is focusing on this year.  In terms of colours and silhouette, the collection is characterised by grey and black shades, and boasts simple and modern vibes.

Interestingly, this collection is NOT a rehash of Wang’s older designs, but created from scratch specially for H&M.

“H&M has done a great job in the past with archive-based collaborations,” said Wang, “but I wanted to create a collection where most of the pieces have been designed from scratch. There are only a couple of items that are updates from past designs. Rather than creating affordable versions of expensive items, I wanted to design true performance pieces that are within the natural price points of sportswear of H&M, so we were able to create the best version of these pieces, through our vocabulary.” [Source

Are you anticipating this collection? It will launch on 6 November at H&M Orchard Building and H&M ION Orchard in Singapore.

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