In conjunction with the launch of Vara and Varina Made-To-Order programme in Singapore – yes, you can now dictate the colours and material you desire for your Ferragamo pumps – Salvatore Ferragamo had a travelling shoemaking demonstration at their boutiques here last week.

I had the opportunity to find out more about the shoemaking process and observe the expert craftsman at work. It was a humbling experience and I wanted to go home and hug my Ferragamo shoes because I now understand the efforts put into manufacturing each and every pair of shoes by the design house.

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The craftsman hails from Florence and has 50 years of shoe-making experience.

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Gluing the sides to the sole.

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Setting the leather according to the shape of the shoe on the wooden shoe form.

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More gluing in the process.

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This is the longest procedure and requires a lot of patience and precision. The shoemaker is nailing the leather to the sole.

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After about 40 minutes, the nailing process is completed. The shoe will left aside for a while to allow the glue to dry.

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Removing the shoe from the shoe form requires quite a bit of effort!

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Attaching the insole to the shoe.

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Finally, attaching the signature grosgrain ribbon bow with metallic disc on the pumps.

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You can select the colour of leather, heels, grosgrain ribbon bow and hardware for your custom-made Vara and Varina on Salvatore Ferragamo website.

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The finished product. Do you know this year is the 35th anniversary of the Vara?

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Thank you for the opportunity to observe the shoe-making process! You can visit Salvatore Ferragamo boutiques here in Singapore to check out the different customised Vara and Varinas in store. A pair of customised Vara (heels) is priced at S$1090 while the Varina (ballet pumps) is priced at S$990.

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