In conjunction with the launch of Vara and Varina Made-To-Order programme in Singapore – yes, you can now dictate the colours and material you desire for your Ferragamo pumps – Salvatore Ferragamo had a travelling shoemaking demonstration at their boutiques here last week.

I had the opportunity to find out more about the shoemaking process and observe the expert craftsman at work. It was a humbling experience and I wanted to go home and hug my Ferragamo shoes because I now understand the efforts put into manufacturing each and every pair of shoes by the design house.


The craftsman hails from Florence and has 50 years of shoe-making experience.


Gluing the sides to the sole.


Setting the leather according to the shape of the shoe on the wooden shoe form.


More gluing in the process.


This is the longest procedure and requires a lot of patience and precision. The shoemaker is nailing the leather to the sole.


After about 40 minutes, the nailing process is completed. The shoe will left aside for a while to allow the glue to dry.


Removing the shoe from the shoe form requires quite a bit of effort!


Attaching the insole to the shoe.


Finally, attaching the signature grosgrain ribbon bow with metallic disc on the pumps.


You can select the colour of leather, heels, grosgrain ribbon bow and hardware for your custom-made Vara and Varina on Salvatore Ferragamo website.


The finished product. Do you know this year is the 35th anniversary of the Vara?


Thank you for the opportunity to observe the shoe-making process! You can visit Salvatore Ferragamo boutiques here in Singapore to check out the different customised Vara and Varinas in store. A pair of customised Vara (heels) is priced at S$1090 while the Varina (ballet pumps) is priced at S$990.

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