Having interacted and covered quite a number of start-ups on the blog over the past 6 years, I admit that I do not stay in touch with many of them. How have they done fast forward years later?


1. Remember Joe & Dough

I first wrote a review about their first store (still at Collyer Quay today) in April 2009 when the cafe first started. The following year, they were one of the staunch supporters of MsGlitzy.com’s “Let’s Care and Celebrate” charity campaign, offering gift vouchers for lucky donors and conducting a workshop for the beneficiaries from Star Shelter.

Fast forward 5 years later..

Joe & Dough today has 8 outlets in Singapore, as well as a wholesale bakery. They have also expanded their food offerings with more sandwiches and home-style bakes such as the Gula-Melaka Pandan Cake – which I must try soon! Other than food and coffee, Joe & Dough now stocks coffee beans, Keepcups and other apparatus.

Despite how they have achieved, they still serve the same delicious crafted coffee and the service at their various outlets are impeccable.


Do check out their outlets if you haven’t done so!

2. Remember Doorstep Luxury

Singapore-based Doorstep Luxury started with much success in 2011, retailing the popular Cambridge Satchels as well as other brands that were not available in Singapore (Sophie Hulme, Rebecca Minkoff and Alex Monroe jewellery).


1 year later, they expanded from an e-retailer with a showroom to a physical shop space at Telok Ayer Street, as well as retail corners at Tangs and Robinsons. I also took part in their very fun “Secret Santa” series in late 2012 with my curated gift guide.

The last I checked, Doorstep Luxury has paused operations in Singapore as they relocate back to Europe. The Telok Ayer store has closed and their website no longer accept orders. What a pity, but all the best to your future endeavors Miranda!

3. Remember Joy from the Style Atelier

I collaborated with Joy from the Style Atelier almost 4 years back on a makeup video, as well as for a makeup workshop for Beautiful People in 2012.


Back then, Joy was the only make-up artiste at the Style Atelier, focusing mostly on bridal appointments. Today, she has another member in her team and she has expanded to her portfolio with more editorial shoots, styling as well as workshop and training sessions!


A shoot featured on “Her World” magazine that Joy was involved in this year.

It’s amazing how far her start-up has transformed over the past few years! I highly recommend Joy if you are looking for a well-spoken makeup trainer for your events or workshops. I benefited a lot from her workshop with Beautiful People in 2012, and she connected very well with the participants too.

Image credits: Joe & Dough, Doorstepluxury and The Style Atelier

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