OMG! I was so excited when I saw the email from H&M PR team because my favourite onscreen couple Siwon Choi and Liu Wen will be coming to the screens (and billboards) near us next Jan for H&M Chinese New Year ad campaign.
Don’t know what the hype is about this power couple?
See how cute are they??
The weather may be scorching hot here in Singapore but it is never too late to start planning for Autumn/Winter wardrobe.. if you are planning a holiday during the season.
Last week I visited the H&M showroom for a preview of their Studio collection that was debuted at Paris Fashion Week a few months ago.
Launched exclusively at H&M Orchard Building since last Thursday (16 April 2015), this year’s H&M Conscious Exclusive features elegant pieces drawing inspiration from global influences such as signature Japanese draping and African prints and embellishments.
As per previous Conscious collections, all the apparel are made from sustainable materials such as hemp and organic leather.
Olivia Wilde is the face the Conscious Collection campaign this year. The maxi dress above is priced at S$399.
I’m sorry, H&M. But the first picture I saw of this collaboration collection was the debut outfit donned by Rihanna.
Alexander Wang x H&M Crop Top (S$79.90) and Alexander Wang x H&M leggings (S$99.90) – Wait a minute, does the price really matter??
*Gulp* Perhaps I have truly not much fashion marbles left, I really thought this get-up looked hideous!
Fortunately though, the campaign images of this collaboration did not disappoint – I mean really – the upcoming Alexander Wang x H&M collection indeed appeared fresh and exciting in the released campaign shots!
This Fall, expect textures and sequins from H&M. If bling bling are not quite your “thing”, you could opt for the flowy, silky pieces that are perfect for early Autumn, or ideal for layering in Winter. Here’s a preview of what would be in store at the second half of this year.
The preview also offered a glimpse of H&M Studio Collection, which was unveiled at Paris Fashion Week in February this year.
The Conscious Collection is a yearly affair for H&M. Featuring apparel made from sustainable materials, this year, the collection includes two new materials: organic leather from the Swedish leather supplier Tärnsjö, and organic silk.
Whilst the Conscious Collection features casual, everyday wear, the Conscious Exclusive is a specially-designed limited edition collection featuring quality gowns and dresses. This year, the Exclusive collection is made in high quality fabrics with dramatic and intricate details inspired by flamenco and bohemia.
Victorian-inspired shoes. Look at the intricate details!
H&M gave us a peek of what’s in store for Spring next year and my impression was, “Wow, boho chic again!”
Indeed, for those who missed out on Isabel Marant pour H&M collection, the Spring 2014 offering could seem like an extension to the designer collaboration, accentuated with tough and edgy tones on Parisian bohemian styles.