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Launched exclusively at H&M Orchard Building since last Thursday (16 April 2015), this year’s H&M Conscious Exclusive features elegant pieces drawing inspiration from global influences such as signature Japanese draping and African prints and embellishments.

As per previous Conscious collections, all the apparel are made from sustainable materials such as hemp and organic leather.

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Olivia Wilde is the face the Conscious Collection campaign this year. The maxi dress above is priced at S$399.

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I’m sorry, H&M. But the first picture I saw of this collaboration collection was the debut outfit donned by Rihanna.

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Alexander Wang x H&M Crop Top (S$79.90) and Alexander Wang x H&M leggings (S$99.90) – Wait a minute, does the price really matter??

*Gulp* Perhaps I have truly not much fashion marbles left, I really thought this get-up looked hideous!

Fortunately though, the campaign images of this collaboration did not disappoint – I mean really – the upcoming Alexander Wang x H&M collection indeed appeared fresh and exciting in the released campaign shots!

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This Fall, expect textures and sequins from H&M. If bling bling are not quite your “thing”, you could opt for the flowy, silky pieces that are perfect for early Autumn, or ideal for layering in Winter. Here’s a preview of what would be in store at the second half of this year.

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The preview also offered a glimpse of H&M Studio Collection, which was unveiled at Paris Fashion Week in February this year.

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The Conscious Collection is a yearly affair for H&M. Featuring apparel made from sustainable materials, this year, the collection includes two new materials: organic leather from the Swedish leather supplier Tärnsjö, and organic silk.

Whilst the Conscious Collection features casual, everyday wear, the Conscious Exclusive is a specially-designed limited edition collection featuring quality gowns and dresses. This year, the Exclusive collection is made in high quality fabrics with dramatic and intricate details inspired by flamenco and bohemia.

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Victorian-inspired shoes. Look at the intricate details!

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H&M gave us a peek of what’s in store for Spring next year and my impression was, “Wow, boho chic again!”

Indeed, for those who missed out on Isabel Marant pour H&M collection, the Spring 2014 offering could seem like an extension to the designer collaboration,  accentuated with tough and edgy tones on Parisian bohemian styles.

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Two new stores have arrived at sunny shores and both have unanimously chosen ION Orchard as their first stop in Singapore!

The two names I was referring to were of course – Kate Spade Saturday, the sister brand of Kate Spade which I have previously blogged about here and COS, a higher-end sister brand of H&M.

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With 14th November looming near, fashionistas all over the world are probably waiting in anticipation to viewing the pieces from Isabel Marant pour H&M collection – to get a sense of the texture, the fabric, the overall feel.

I was invited to H&M showroom for the preview and I love the hippy and free-spirited collection reminiscent of the French bohemia. There is something covetable for the women, the men and the girls and boys. And you might even want to consider buying items from the kids collection in larger sizes.

For the photos of the preview, please refer to my Facebook album here. There was a massive party organised by H&M in Paris a while ago and several celebs turned up dressed in Isabel Marant pour H&M.

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January Jones and Freida Pinto. Freida Pinto wears an embellished jacket (S$549) – the priciest piece in this collection, i.e. everything is below S$549 – and a printed silk skirt that will be priced at S$119.

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MsGlitzy.com is a women's lifestyle and fashion blog based in Singapore.

MsGlitzy.com是来自新加坡的时尚生活部落格。  [+]


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