A while back,Longchamp had a media preview for their Spring Summer collection next year. It was indeed refreshing be able to preview more bright colours, casual and fun outfits – all well-fitted under the theme of “Freshness and Light” at this cool, wintry time of the year.
Celebrity Dawn Yeoh looking resplendent in her embellished dress and the Le Pliage Heritage Bag.
Longchamp Autumn Winter collection this year is like a multi-faceted, transitional wardrobe. Named after the left bank and right bank of River Seine in Paris, “Rive Gauche” (left) is the fun, eclectic designs for the creative and bubby women, whilst the “Rive Droit” (right) collections are more elegant, sophisticated and sleek.
The new Le Pliage Heritage bags, which is a luxurious, structured version of the brand’s signature design. Very “Rive Droit” indeed!
I have blogged about Alexa Chung being the newly appointed face of Longchamp this season. The Spring Summer campaign was shot at St Tropez in France, which portrayed Alexa as the carefree, spirited lady running around the alleys with different alluring bags from Longchamp.
I love everything about this video. Makes me want to plan a summer vacation to the South of France again.
I know you are racking your brains about what to get for your wife’s birthday. Seriously, it’s pretty easy. All you have to do is to bring her to Longchamp pop-up store at Paragon Shopping Centre Atrium 2 and let her design her very own Le Pliage.
What makes it even more special is that this personalisation service runs for a limited time only. The Longchamp Sur Mesure collection will be available exclusively at Paragon till May 25th.