I have blogged about Alexa Chung being the newly appointed face of Longchamp this season. The Spring Summer campaign was shot at St Tropez in France, which portrayed Alexa as the carefree, spirited lady running around the alleys with different alluring bags from Longchamp.

I love everything about this video. Makes me want to plan a summer vacation to the South of France again.

Aside from a wide range of bag collections to cater for different age groups and preferences, one of the greatest news about Longchamp Spring/Summer launch this year has to be the new face of the label – Alexa Chung.

This addition would add the “I.T” factor for Longchamp, which propagates “everyday bag for all women”.

I know, I know. Summer has just arrived and here we are, looking at Fall/Winter already. Unrealistic? But it’s exciting to be able to have a glimpse of what’s in store in September, isn’t it?

“Modern drama with a tomboy spirit” – Somewhat an extension of the 2012 collection, this year you can expect a deeper, minimalist pieces with a hint of understated glamour.

H&M has released several Conscious Collections over the years. This Spring, the collection is fronted by French singer and actress Vanessa Paradis, and will feature several botanical prints.

Check out the gorgeous prints!

Ethnic. Bohemian. Sporty.

This is H&M‘s vision of the girl next Spring. Therefore, when you step into the stores here in 1-2 months’ time, brace yourself for a splendour of colours, patterns and sporty silhouettes.

The clash of Orient and Cowboy: Meet the intricate patchwork brocade jacket that is adorned with tassels and embroidery, and the leather mini skirt with detailed piping.

“Minimalism meets Maximalism.”

That was how the Marketing Manager of H&M Singapore, Lisa, described the brand’s upcoming autumn collection.

Expect sleek minimalist pieces, but also apparel and accessories that swing to the other extreme – embellishments, prints and studs.

Key accessories are essential for your autumn palette if your autumn wear are mostly safe and wearable options.

While I was at the H&M showroom for the Marni at H&M preview a while ago, I took the opportunity to browse the new items that are expected to be in store from April onwards.

Neon Fashion

Expect more apparels and accessories in fluorescent colours, such as the lovely beaded necklace below which would be available from mid April onwards.